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Terms and Conditions

1. Acceptance of Terms

These Terms of Service (“Terms”) constitute a legally binding agreement between you (“User”, “you”, or “your”) and Purearth Infrastructure Limited (“Purearth”, “we”, “our”, or “us”), having its registered office at Central Square, 20, Manohar Lal Khurana Marg, Bara Hindu Rao, Delhi – 110006.

By accessing or using our website (www.purearth.in), any of its sub-pages, mobile applications, or any services made available through our digital platforms (collectively, the “Platform”), you confirm that you have read, understood, and agree to be bound by these Terms, our Privacy Policy, and any additional terms and conditions applicable to specific features or services.

If you do not agree to these Terms, you must immediately cease using the Platform. Your continued use of the Platform following any amendment to these Terms shall constitute your acceptance of the revised Terms.

These Terms do not constitute an offer for sale of any property or a solicitation to purchase any property. No binding obligation to sell or purchase shall arise until a formal Agreement to Sell/Sale Deed is duly executed by both parties.

2. Definitions

In these Terms, unless the context otherwise requires:

  • “Platform” means the Purearth website (www.purearth.in), all sub-domains, microsites for individual projects, and any mobile applications operated by Purearth.
  • “Content” means all text, data, images, photographs, graphics, audio, video, floor plans, renders, specifications, brochures, and other materials published on the Platform.
  • “User” means any person who accesses, browses, or uses the Platform in any manner.
  • “Project” means any real estate development undertaken by Purearth Infrastructure Limited, including The Amaryllis and Central Square.
  • “Applicable Law” means all laws, statutes, regulations, ordinances, guidelines, and orders applicable in India, including but not limited to RERA, the Companies Act 2013, the IT Act 2000, the DPDPA 2023, and the Consumer Protection Act 2019.
  • “RERA” means the Real Estate (Regulation and Development) Act, 2016, and the rules and regulations made thereunder.

3. Eligibility

Use of the Platform is available only to individuals who are at least 18 years of age and are legally competent to enter into contracts under the Indian Contract Act, 1872. By using the Platform, you represent and warrant that you meet these eligibility requirements.

If you are accessing the Platform on behalf of a company, partnership, HUF, trust, or other legal entity, you represent and warrant that you have the authority to bind that entity to these Terms, and all references to “you” shall apply to that entity.

4. Nature of Information on the Platform

4.1 General Information Only

The Platform and all Content published on it are provided for general informational purposes only. Nothing on the Platform constitutes a legally binding offer, contract, or commitment by Purearth to sell, lease, or transfer any property.

4.2 Accuracy of Information

While we make every effort to ensure that the information on the Platform is accurate, complete, and up to date, we do not warrant or guarantee the accuracy, completeness, or currency of any Content. Project specifications, unit sizes, pricing, availability, amenities, and timelines are subject to change without notice.

All information should be verified directly with Purearth’s authorised sales representatives prior to making any decision. Users are strongly advised to conduct independent due diligence and seek professional legal, financial, and technical advice before committing to a property purchase.

4.3 Artistic Renditions & Representations

Images, illustrations, photographs, 3D renders, floor plan representations, and other visual materials published on the Platform may be artistic impressions, computer-generated imagery, or representative images used for illustrative purposes only. They are not intended to constitute a precise representation of any property and may not reflect the final completed form of the development.

Furniture, furnishings, fittings, landscaping, and décor shown in visual representations are not included in the sale price unless expressly stated in writing in the Agreement to Sell.

All renders, photographs, and representations are subject to design refinements and regulatory approvals. The actual product may vary from that depicted.

4.4 RERA Compliance

Purearth Infrastructure Limited is committed to full compliance with the Real Estate (Regulation and Development) Act, 2016, and applicable state RERA regulations. Registered project details, including RERA registration numbers, approved plans, and disclosure documents, are available as required by law and can be accessed through the relevant State RERA Authority portal.

In the event of any conflict between information published on the Platform and information registered with RERA, the RERA-registered information shall prevail.

5. Intellectual Property

5.1 Ownership

All Content on the Platform, including but not limited to text, graphics, logos, icons, images, architectural designs, floor plans, brochures, audio clips, and software, is the exclusive property of Purearth Infrastructure Limited or its licensors and is protected by applicable Indian and international copyright, trademark, and intellectual property laws.

5.2 Permitted Use

You are granted a limited, non-exclusive, non-transferable, revocable licence to access and view the Platform and its Content for your personal, non-commercial use only. You may print or download materials for personal reference.

5.3 Restrictions

You must not, without our prior written consent:

  • Reproduce, distribute, modify, adapt, translate, or create derivative works from any Content.
  • Use any Content for commercial purposes or public display.
  • Remove, alter, or obscure any copyright, trademark, or proprietary notices.
  • Use any data mining, scraping, crawling, or similar automated tools to extract data from the Platform.
  • Frame or embed any Content of the Platform in another website without our written permission.

6. User Conduct

By using the Platform, you agree that you will not:

  • Use the Platform for any unlawful, fraudulent, or harmful purpose.
  • Impersonate any person, entity, or Purearth representative.
  • Submit false, misleading, or inaccurate information through any form or enquiry.
  • Upload or transmit any viruses, malware, or other harmful code.
  • Interfere with, disrupt, or attempt to gain unauthorised access to any part of the Platform or its underlying infrastructure.
  • Use the Platform to send unsolicited commercial communications (spam).
  • Engage in any conduct that may bring Purearth Infrastructure Limited into disrepute.

We reserve the right to restrict or terminate your access to the Platform at any time, without notice, if we determine that you have violated these Terms.

7. Enquiries, Registrations & Bookings

7.1 Enquiry Forms

Submission of an enquiry form, expressing interest, or registering on the Platform does not create any right, obligation, or entitlement to purchase or lease any property. Purearth reserves the right to accept or decline any application in its sole discretion.

7.2 No Reservation

No property shall be considered reserved, blocked, or held for any User unless a formal Booking Form has been completed, a booking amount has been received, and a formal Allotment Letter has been issued by Purearth Infrastructure Limited.

7.3 Pricing

Prices published on the Platform, if any, are indicative only and may change at any time without notice. The final price applicable to any transaction shall be as set out in the Agreement to Sell executed between the parties.

7.4 Payments

Any payment made to Purearth must be through official channels as specified by our authorised representatives. Purearth shall not be liable for any payments made to unauthorised individuals or entities. Always verify payment details with our official sales team before remitting any amount.

8. Channel Partners & Brokers

Purearth works with a network of registered channel partners and real estate brokers. Any representations made by channel partners or brokers that are inconsistent with information published by Purearth on the Platform or in official documentation are not binding on Purearth. Users are advised to verify all information with Purearth’s authorised representatives directly.

9. No Professional Advice

The Content on the Platform is not intended to constitute legal, financial, tax, investment, or professional advice of any kind. Nothing on the Platform should be relied upon as a substitute for obtaining appropriate professional advice specific to your circumstances.

Purearth strongly recommends that you consult a qualified legal advisor, financial advisor, and/or property consultant before making any property-related decision.

10. Third-Party Links & Services

The Platform may contain links to third-party websites, portals, services, or social media platforms. These links are provided for your convenience only. Purearth does not endorse, control, or take responsibility for the content, privacy practices, or terms of any third-party website. Accessing third-party links is at your own risk.

The Platform may also integrate with third-party services (such as map services, payment gateways, or CRM platforms). Your use of such services is subject to the terms and privacy policies of those third parties.

11. Disclaimer of Warranties

THE PLATFORM AND ALL CONTENT ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS, WITHOUT ANY WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, PUREARTH EXPRESSLY DISCLAIMS ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO:

  • Warranties of merchantability, fitness for a particular purpose, or non-infringement.
  • Warranties that the Platform will be uninterrupted, error-free, or free of viruses or harmful components.
  • Warranties as to the accuracy, completeness, or timeliness of any Content.
  • Warranties that any defects will be corrected.

12. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, PUREARTH INFRASTRUCTURE LIMITED, ITS DIRECTORS, OFFICERS, EMPLOYEES, AGENTS, PARTNERS, AND LICENSORS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES ARISING FROM OR IN CONNECTION WITH YOUR USE OF OR INABILITY TO USE THE PLATFORM, EVEN IF PUREARTH HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

This includes, without limitation, damages for loss of profits, goodwill, data, revenue, business, or other intangible losses.

To the extent that liability cannot be excluded under Applicable Law, Purearth’s total aggregate liability to you for any claim arising from or in connection with these Terms or the Platform shall not exceed the total amount, if any, paid by you to Purearth in the twelve months preceding the claim.

13. Indemnification

You agree to indemnify, defend, and hold harmless Purearth Infrastructure Limited, its affiliates, directors, officers, employees, agents, and licensors from and against any claims, liabilities, damages, losses, costs, and expenses (including reasonable legal fees) arising out of or relating to:

  • Your use of or access to the Platform.
  • Your violation of these Terms.
  • Your violation of any third-party rights, including intellectual property or privacy rights.
  • Any content or information you submit to the Platform.

14. Force Majeure

Purearth shall not be liable for any failure or delay in performing its obligations where such failure or delay results from any cause beyond its reasonable control, including but not limited to acts of God, natural disasters, pandemic, epidemic, war, civil unrest, strikes, government action, regulatory changes, acts of terrorism, power outages, internet failures, or any other event of force majeure.

15. Privacy

Your use of the Platform is also governed by our Privacy Policy, which is incorporated into these Terms by reference. By using the Platform, you consent to the collection, use, and sharing of your personal data as described in the Privacy Policy.

16. Amendments to Terms

Purearth reserves the right to revise, modify, or update these Terms at any time at its sole discretion. Revised Terms will be effective upon posting on the Platform with the updated effective date. It is your responsibility to review these Terms periodically. Your continued use of the Platform after the posting of revised Terms constitutes your acceptance of those changes.

For material changes, we will make reasonable efforts to provide notice (for example, via a prominent notice on the Platform or email notification to registered users).

17. Termination

We may suspend or terminate your access to the Platform, in whole or in part, at any time and without notice, if we believe you have violated these Terms or for any other reason at our sole discretion. Upon termination, your right to use the Platform ceases immediately.

Provisions of these Terms that by their nature should survive termination shall survive, including intellectual property provisions, disclaimers, indemnification, and limitation of liability.

18. Governing Law & Dispute Resolution

18.1 Governing Law

These Terms shall be governed by and construed in accordance with the laws of the Republic of India, without regard to its conflict of laws principles.

18.2 Jurisdiction

Subject to the arbitration clause below, you irrevocably submit to the exclusive jurisdiction of the courts located in New Delhi, India, for the resolution of any dispute arising from or in connection with these Terms or the Platform.

18.3 Arbitration

Any dispute, controversy, or claim arising out of or relating to these Terms, or the breach, termination, or invalidity thereof, shall be resolved by arbitration in accordance with the Arbitration and Conciliation Act, 1996 (as amended). The seat and venue of arbitration shall be New Delhi, India. The arbitration proceedings shall be conducted in the English language. The award of the arbitral tribunal shall be final and binding.

18.4 Consumer Protection

Nothing in these Terms is intended to exclude or limit any rights you may have under the Consumer Protection Act, 2019, or any other applicable consumer protection legislation.

19. Grievance Redressal

If you have any grievance in relation to the Platform, these Terms, or any content or service provided by Purearth, you may contact our Grievance Officer:

Grievance Officer

Purearth Infrastructure Limited

Central Square, 20, Manohar Lal Khurana Marg, Bara Hindu Rao, Delhi – 110006

Email: legal@purearth.in
Phone: 011-30132200

We will acknowledge your grievance within 48 hours and aim to resolve it within 30 working days.

20. Severability

If any provision of these Terms is held to be invalid, illegal, or unenforceable under Applicable Law, that provision shall be deemed modified to the minimum extent necessary to make it enforceable, or if it cannot be modified, severed from these Terms. The remaining provisions shall continue in full force and effect.

21. Entire Agreement

These Terms, together with the Privacy Policy and any other policies or notices published on the Platform, constitute the entire agreement between you and Purearth with respect to your use of the Platform and supersede all prior agreements, representations, and understandings, whether written or oral, relating to the same subject matter.

22. Waiver

No failure or delay by Purearth in exercising any right or remedy under these Terms shall operate as a waiver of that right or remedy. No single or partial exercise of any right or remedy shall prevent further exercise of that or any other right or remedy.

23. Contact Us

For any questions, concerns, or feedback regarding these Terms of Service, please contact us:

Purearth Infrastructure Limited

Central Square, 20, Manohar Lal Khurana Marg, Bara Hindu Rao, Delhi – 110006

Email: legal@purearth.in
Phone: 011-30132200
Website: www.purearth.in

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